Fresh Made Daily – Building Kingston’s Tourism Brand

 

This has been a big year for tourism – from the national spotlight of The Tragically Hip concert, to the Amazing Race episode, to the Kingston Penitentiary tours, and our award winning festivals and events!  Building on this exciting momentum is the new collaborative tourism brand for Kingston – ‘fresh made daily’. This new branding is a fresh approach to describe Kingston and attract visitors. Have a look at the video below for a showcase of this new branding in action.

video-patios-of-kingston-screenshot

Another key part of Kingston’s new tourism brand is a newly designed website, www.visitkingston.ca, created through a great partnership between Kingston Accommodation Partners and Tourism Kingston. The new website is a great first impression for visitors to Kingston! Check it out here

visit-kingston-website-screenshot

So what does ‘fresh made daily’ mean? ‘Fresh’ means Kingston’s new approach to tourism. ‘Made’ symbolizes our local attractions that highlight culture and creators. ‘Daily’ refers to the timelines and events that are constantly evolving in our community.

This has been a fantastic year for tourism in Kingston and I look forward to continuing to build our tourism brand, inviting more visitors to experience all we have to offer!  

p.s. – Don’t miss great local events and activities – check out the events calendar on the Visit Kingston website here www.visitkingston.ca/happenings

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