An Exciting New Tourism Brand for Kingston
This week City Council was presented with a bold new tourism brand for Kingston. This re-branding plan will help to define how we market Kingston as a top rated tourist destination.
The creation of this new tourism brand is part of a larger effort by the Kingston Accommodation Partners (KAP), Tourism Kingston (KEDCO) and other key stakeholders to bring all local and regional tourism operators together under a single, integrated tourism strategy. It’s all about how we define and showcase Kingston to potential visitors from across the country and around the world.
Personally, I think that the proposed new tourism brand is absolutely fantastic. It’s a celebration of what is unique and special about Kingston. It’s about elevating the everyday experiences of Kingston. It’s about telling our story by using a fresh new perspective to showcase the culture and amenities that already exist. In a word, this new tourism brand is about authenticity – giving visitors a window into what life is really like in Kingston.
Explaining this new tourism brand is pretty difficult to do in words, so here’s a video that was put together by KAP that does a great job of conveying what Kingston’s new tourism brand is all about.
[wpvideo qCbVt14I]Please note – this video is not a finished product, instead it was created to animate the desired look and feel of the new tourism marketing brand.
One Response
Kingston is… Is a good start. A few comments: it’s really white. We have some diversity here and it’s the perceived lack of diversity that keeps many immigrants away. Highlight some other peoples.
I don’t understand the point of the man in the bus or the group standing in the Isabel rehearsal room. I hope you’ll replace the latter by a group dancing in the Isabel. Where are the great festivals? Busker’s and Skelton Park are good visuals.
Finally, Kingston is a lake city, but there is no mention of the fabulous water. Sailing, windsurfing, kite surfing, kayaking, swimming, scuba diving. Even the stunning views from Fort Henry Hill or Rock Dunder. People come to Kingston for these activities. II hope these thoughts can be shared with Kingston Tourism. I love this city and want it to thrive!